This assignment will consolidate the skills and knowledge you have gained from the projects and exercises so far. At this stage of your development it is important that you focus on research and gathering and evolving your ideas. Brief To create images which will be used within a campaign for a supermarket, to package and […]
Category: Part 2: Ideas
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Exercise: Visual Metaphors
Brief Collect as many examples of visual metaphor as you can find. Often metaphors are used within political and issue-based works to give complex or subtle ideas greater clarity. For this reason you are likely to trace them more easily within editorial contexts: newspapers and articles in magazines. Reaching retirement Dreams of romance Broken relationship […]
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Exercise: Choosing Content
Brief (Abridged Version) Read the extract provided from The Daffodil Affair by Michael Innes. Make notes on these questions: If this were to be made into a film what would the main character be like? What clothes would the character be wearing? What furniture is in the main area which the action takes place? Collect […]
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Exercise: Using Black and White
Brief Produce a line visual around one of these words: Sea Extraordinary Building Journey Through brainstorming you may decide to draw from an object or selection of objects or work in a more narrative way around a scene or idea. Ensure that the line visual you produce through visual exploration and development is very clear, […]
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Exercise: A Subjective Drawing
Brief Take another object and write a list of a words to describe it. In this drawing you are not describing its function or purpose but its particular qualities. Is it shiny, hard, soft, fluffy, delicious or antique? These objectives are subjective – there is no wrong or right – whichever words you select will […]
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Exercise: An Objective Drawing
Brief Take an item form the list below and explore it visually to become aware of its textures, physical qualities and function. what it the item for – what does it do? Shoe Umbrella Pair of trousers Pair of glasses Hat Using a pencil or fine liner do an objective drawing of your object on […]
Brief Create a sketchbook with different kinds of coloured and textured papers. Use a variety of surfaces including rough textures such as sugar paper and head watercolour paper and smooth, shiny surfaces such as brown paper and cheap typing paper. Collect the sheets together in a binder or with a bulldog clip. Collect a range […]
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Exercise: Using Reference
Brief Collect as much reference as you can find for the 1950s period. Catalogue the information you find according to these categories: People and costume Architecture and interiors Art – painting, drawing, sculpture Graphic design – posters, books, typography Advertising Transport Film and TV Surface pattern and decoration Be eclectic in your sources. Identify the […]
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Exercise: Making a Moodboard
Brief Choose one of the words from the previous exercise and on a large sheet begin expanding on the themes and ideas that you identified. Collect swatches of colour and texture or create your own to establish a palette of colours and repertoire of marks. Google the word and either print off or draw from […]
Brief Choose a word for the list and draw everything that comes to mind. Don’t be concerned about the accuracy of your drawing or the prettiness of it. Use your drawings as a form of visual shorthand. Have a broad range of materials to hand and during your visual brainstorm add swatches of colour and […]