{"id":1879,"date":"2021-03-12T08:00:00","date_gmt":"2021-03-12T08:00:00","guid":{"rendered":"http:\/\/www.beaniebopdesigns.com\/Caroline517443OCA_KSI\/?p=1879"},"modified":"2021-09-10T11:42:21","modified_gmt":"2021-09-10T10:42:21","slug":"exercise-packaging","status":"publish","type":"post","link":"http:\/\/www.beaniebopdesigns.com\/Caroline517443OCA_KSI\/exercise-packaging\/","title":{"rendered":"Exercise: Packaging"},"content":{"rendered":"\n

Brief<\/h3>\n\n\n\n

Produce a series of illustrations for packaging to be used for a new range of organic biscuits for children. There are three varieties in the range: Raisin, Choc Chip and Ginger biscuits. The client specifically wants three illustrations featuring extinct animals interacting in some fun way with a biscuit to be used on the boxes. The drawings should be in full colour, and the client would like the colours to reflect the ‘flavour’ of the biscuit.<\/strong><\/em><\/p>\n\n\n\n

Research the market – how will you stand out amongst the others?<\/em><\/strong><\/p>\n\n\n\n

As it will probably be an adult who makes the purchase, you need to decide whether you will exploit ‘pester power’ or appeal to both adult and child. You may want to develop characters suitable for young children or imply a style of drawing to appeal to all your audiences. You also need to decide whether you will have hand-drawn or ‘straight’ typography.<\/em><\/strong><\/p>\n\n\n\n

You need to submit all stages of the development process – thumbnails, visuals for all three designs and a mock-up for at least one.<\/em><\/strong><\/p>\n\n\n\n

Writing the Brief<\/h3>\n\n\n\n

I decided to begin this exercise by writing a more detailed brief so I could clearly define the requirements for the illustrations.<\/p>\n\n\n\n

Three illustrations are required for packaging to be used on boxes of a new range of organic biscuits aimed at children. There are three varieties of the biscuits: Raisin, Choc Chip and Ginger.<\/em><\/p>\n\n\n\n

The style of the illustrations should, firstly, appeal to children, but as an adult will likely be the purchaser, this audience should also be taken into account. The main purpose of the illustrations is to persuade the customer to buy the product. <\/em><\/p>\n\n\n\n

The illustrations should be bold, colourful and must feature extinct animals interacting with the biscuit in a fun way. The characters\/designs should be easily recognisable by children.<\/em><\/p>\n\n\n\n

There should be a recognisable theme that runs across all three boxes, so that the potential customers are easily made aware there is more than one option available.<\/em><\/p>\n\n\n\n

The type use for the product name can either be hand-drawn or digital typography, but should fit in with the overall design of the illustration.<\/em><\/p>\n\n\n\n

As the illustrations are aimed at children, the use of bright, bold colours is crucial. Each variety of biscuit should have a colour theme that reflects the different ‘flavour’ of each. <\/em><\/p>\n\n\n\n

The choice of tools used by the illustrator is flexible, but as previously stated, graphics must be supplied in a vector format to allow for reproduction at different scales.<\/em><\/p>\n\n\n\n

Research<\/h3>\n\n\n\n

I then carried out some research of packaging of biscuits\/sweets aimed mainly at children. <\/p>\n\n\n\n