{"id":1243,"date":"2020-11-29T11:55:12","date_gmt":"2020-11-29T11:55:12","guid":{"rendered":"http:\/\/www.beaniebopdesigns.com\/Caroline517443OCA_KSI\/?p=1243"},"modified":"2021-09-10T10:50:44","modified_gmt":"2021-09-10T09:50:44","slug":"exercise-a-menu-card","status":"publish","type":"post","link":"http:\/\/www.beaniebopdesigns.com\/Caroline517443OCA_KSI\/exercise-a-menu-card\/","title":{"rendered":"Exercise: A Menu Card"},"content":{"rendered":"\n

Brief<\/h3>\n\n\n\n

For this exercise you are asked to provide an illustration for use on the menu of a sophisticated fish restaurant – one in a chain sited in major European cities. The menu uses fresh ingredients and the ambience of the restaurant is modern, bright and contemporary in design. Any food depicted needs to be visually appetising.<\/em><\/strong><\/p>\n\n\n\n

Although the image will be used at a small size on the actual menu, if it is successful the restaurant would be interested in also using the image as a logo on their stationery and vans. As such the image will need to be reasonably simple and clear.<\/em><\/strong><\/p>\n\n\n\n

You will probably want to work on the artwork at a a large scale, but you need to provide an example reduced to 40mm x 40mm as it will be initially used.<\/em><\/strong><\/p>\n\n\n\n

Research<\/h3>\n\n\n\n

I began this exercise by researching examples of fish\/seafood restaurant\/menu logos and illustrations on Pinterest<\/a>. I found this to be extremely beneficial as I identified some creative and imaginative ways of simply representing sea-related creatures and objects. I noted that most of the logos were very simple in design, generally used just one colour (often blue) and often found a way to combine the text within the illustration. <\/p>\n\n\n\n

I then looked for websites of restaurants and managed to find a few (listed in References). The most notable point I learn from this part of the research was that many of them do not seem to use illustrations and are more often based on typography or the illustration is within the lettering. Those that do use illustrations as part of the logo, are simplified versions of fish, boats and other sea-related items. Again, there was very limited use of colour and very often this was blue. In all the research there seemed to be a prevalence of cutlery within the logos!<\/p>\n\n\n\n

Mind-Mapping<\/h3>\n\n\n\n

Following this research, I moved on to mind-mapping some thoughts and potential ideas for my logo.<\/p>\n\n\n\n

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Mind-mapping for fish restaurant logo (click for larger version, opens in new tab)<\/figcaption><\/figure><\/div>\n\n\n\n

The key points I decided on were that the illustration should be:<\/p>\n\n\n\n